I design platforms that help people act on complex information — combining research, data visualisation, and interface clarity to cut through the noise.
I design platforms that help people act on complex information — combining research, data visualisation, and interface clarity to cut through the noise.

I focus on enterprise platforms that balance clarity and function — turning complex data into experiences people can actually use across workflows, teams, and decisions.

I focus on enterprise platforms that balance clarity and function — turning complex data into experiences people can actually use across workflows, teams, and decisions.

Get in touch

Get in touch

Open to New Opportunities

Goran Babarogic Product UX Designer

Design Philosophy

Design Philosophy

Enterprise Design Thinking, Systems-Level UX, Data-Driven Interfaces, User-Centred Outcomes

Enterprise Design Thinking, Systems-Level UX, Data-Driven Interfaces, User-Centred Outcomes

Grounded in clarity, adaptability, and systems thinking — I design tools that scale across teams, roles, and decisions.

Grounded in clarity, adaptability, and systems thinking — I design tools that scale across teams, roles, and decisions.

Experience with a variety of Projects and industries.
Experience with a variety of Projects and industries.
Experience with a variety of Projects and industries.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

🚀 50%

🚀 50%

🚀 50%

Faster campaign setup time

Faster campaign setup time

Faster campaign setup time

📊 66%

📊 66%

📊 66%

Faster insight generation for ops teams

Faster insight generation for ops teams

Faster insight generation for ops teams

30+

30+

30+

Projects across travel, aviation, and B2B SaaS

Projects across travel, aviation, and B2B SaaS

Projects across travel, aviation, and B2B SaaS

400+

400+

400+

User interviews conducted across 5 years

User interviews conducted across 5 years

User interviews conducted across 5 years

WORKING EXPERIENCE

WORKING EXPERIENCE

WORKING EXPERIENCE

Senior Product Designer (Freelancer)

Senior Product Designer (Freelancer)

Senior Product Designer (Freelancer)

January 2022 - Present

January 2022 - Present

January 2022 - Present

Freelance projects prior to full-time role at Lufthansa; continued occasional consulting alongside employment.

User Experience Designer at Lufthansa

User Experience Designer at Lufthansa

User Experience Designer at Lufthansa

November 2022 - December 2024 (Full-time, in-house)

Designing internal tools for crew operations, inflight feedback, and airline system workflows.

UX Designer & Researcher (Freelancer)

UX Designer & Researcher (Freelancer)

UX Designer & Researcher (Freelancer)

October 2017 - March 2021

October 2017 - March 2021

October 2017 - March 2021

UX work for early-stage products in health & safety, AR tourism, student transport, and event ticketing. Led user research, mapped flows, and co-designed MVPs with startups and founders.

Digital Marketing Strategist

Digital Marketing Strategist

Digital Marketing Strategist

August 2019 - August 2020

August 2019 - August 2020

August 2019 - August 2020

Featured projects
Featured projects
Featured projects

A selection of real-world enterprise tools and future-focused conceptual projects — combining research, systems thinking, and interface clarity across sectors like aviation, travel, sustainability tech, and financial services, with a strong focus on B2B SaaS and data-rich platforms.

All Projects

Product Design

Data Visualisation

Design System

Conceptual Projects

Upcoming Projects

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

Project date

July 2024

Project duration

3 months from 0 to launch

Empowering airline teams to uncover passenger sentiment trends and drive smarter decisions with clarity and speed

Problem: Without a clear framework, gathering actionable insights from different types of survey data was inefficient, leading to missed opportunities to improve satisfaction and loyalty.


Solution: A multi-tiered survey analysis dashboard that provides an immediate high-level summary while enabling stakeholders to drill down into specific metrics, making it easier to spot trends, compare feedback, and understand detailed responses.

Client

Lufthansa

Project type

Data Analytics Dashboard for Airline Industry

Project date

May 2024

Project duration

3 months from 0 to launch

System Thinking Behind the Interface: Designing a Scalable UI Architecture for Airline Survey Analysis

I built a fully tokenised, variable-based design system in Figma—one that supported every layer of the UI, from colours and spacing to inputs, controls, and data states. Each component was built with system logic in mind

Client

Lufthansa

Project type

Design System

Project date

May 2024

Project duration

2 weeks

Empowering users to manage their finances and foster long-term financial well-being

Problem: Many individuals manage digital transactions daily but lack the knowledge to optimize their financial well-being.


Solution: Econest bridges this gap by offering tools that promote comprehensive financial understanding. Econest starts by understanding users' habits and providing tailored advice, enhancing their financial stability and health.

Client

Personal

Project type

FinTech / Personal Finance Management Tool

Project date

November 2024

Project duration

6 weeks from 0 to MVP

Streamlining Car Rental Station Operations: Designing Role-Specific Tools for Agents and Managers

Problem: Manual processes at roadsurfer’s rental stations caused inefficiencies, delayed updates, and poor task visibility for agents and managers.


Solution: A role-specific dashboard that streamlines workflows: managers get a high-level fleet overview, while agents have a task-focused interface for seamless execution.

Client

roadsurfer (Conceptual project)

Project type

Dashboard & Task Management System

Project date

February 2024

Project duration

1 week

Product Design

Data Visualisation

Design System

Conceptual Projects

Upcoming Projects

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

Project date

July 2024

Project duration

3 months from 0 to launch

Product Design

Data Visualisation

Design System

Conceptual Projects

Upcoming Projects

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

Project date

July 2024

Project duration

3 months from 0 to launch

A balanced spectrum of design expertise
A balanced spectrum of design expertise
A balanced spectrum of design expertise

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Design doesn’t exist in isolation
Design doesn’t exist in isolation
Design doesn’t exist in isolation

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

My design process
My design process
My design process
Kind words from amazing people
Kind words from amazing people
Kind words from amazing people
  • "Charles consistently stood out for his dedication, sharp analytical skills, and creative problem-solving. His commitment to collaboration fostered an inclusive work environment, and he consistently delivered high-quality results under tight deadlines. His positive attitude and reliability made even stressful projects enjoyable. Charles is a true asset and a pleasure to work with."

    Talita Meier, Advanced UI/UX Designer

  • "Charles is a dedicated, curious, and ambitious designer. During our four months working together, he showed adaptability, hard work, and skill. His proactive attitude and effective use of feedback stood out. Charles cares deeply about his work and stays focused on his goals. I am confident he will go far."

    Teresa Mira, Senior Product Designer

  • “Charles significantly improved both the desktop and mobile versions of my website, creating a unique and personalized design that reflects my personality and business content. He exceeded my expectations by incorporating my wishes with expert UX principles and accessibility considerations. The result is a stunning website that has received numerous compliments.”

    Simone Martin - Psychological counselor & life coach for self-determination

  • "Collaboration with Charles uplifted data analysis to a different level. His systematic approach made data understandable for different audiences. Moreover, by incorporating different buttons and visualization for filtering, the dashboards became one of the coolest product in our platform."

    Hanna Kim, Data Analyst

  • "Charles consistently stood out for his dedication, sharp analytical skills, and creative problem-solving. His commitment to collaboration fostered an inclusive work environment, and he consistently delivered high-quality results under tight deadlines. His positive attitude and reliability made even stressful projects enjoyable. Charles is a true asset and a pleasure to work with."

    Talita Meier, Advanced UI/UX Designer

  • "Charles is a dedicated, curious, and ambitious designer. During our four months working together, he showed adaptability, hard work, and skill. His proactive attitude and effective use of feedback stood out. Charles cares deeply about his work and stays focused on his goals. I am confident he will go far."

    Teresa Mira, Senior Product Designer

  • “Charles significantly improved both the desktop and mobile versions of my website, creating a unique and personalized design that reflects my personality and business content. He exceeded my expectations by incorporating my wishes with expert UX principles and accessibility considerations. The result is a stunning website that has received numerous compliments.”

    Simone Martin - Psychological counselor & life coach for self-determination

  • "Collaboration with Charles uplifted data analysis to a different level. His systematic approach made data understandable for different audiences. Moreover, by incorporating different buttons and visualization for filtering, the dashboards became one of the coolest product in our platform."

    Hanna Kim, Data Analyst

2025 Charles Jaja

2025 Charles Jaja

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