I’m Charles, a Product Designer building intuitive, impactful solutions for B2B SaaS platforms

I’m Charles, a Product Designer building intuitive, impactful solutions for B2B SaaS platforms
I’m Charles, a Product Designer building intuitive, impactful solutions for B2B SaaS platforms

I specialize in Data UX for B2B SaaS, designing interfaces that bridge the gap between raw data and actionable insights.

I specialize in Data UX for B2B SaaS, designing interfaces that bridge the gap between raw data and actionable insights.

I specialize in Data UX for B2B SaaS, designing interfaces that bridge the gap between raw data and actionable insights.

Goran Babarogic Product UX Designer

Open to New Opportunities

  • 5+

    Years of Product Design and UX Experience

  • 50%

    Boost in User Efficiency for a Flagship Product

  • 66%

    Reduction in Insight-generation Time on Key Project

  • 400+

    User Interviews Conducted

  • 30+

    Completed Projects across diverse Industries

Experience with a variety of Projects and industries.
Experience with a variety of Projects and industries.
Experience with a variety of Projects and industries.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

Versatile experience across diverse projects and industries, bringing adaptability and valuable skills to any task.

30+

30+

30+

Completed projects across diverse Industries

Completed projects across diverse Industries

Completed projects across diverse Industries

5+

5+

5+

Years of Product Design and UX Experience

Years of Product Design and UX Experience

Years of Product Design and UX Experience

WORKING EXPERIENCE

WORKING EXPERIENCE

WORKING EXPERIENCE

User Experience Designer at Lufthansa

User Experience Designer at Lufthansa

User Experience Designer at Lufthansa

November 2022 - Present

November 2022 - Present

November 2022 - Present

Freelance Product Designer (UX/UI)

Freelance Product Designer (UX/UI)

Freelance Product Designer (UX/UI)

January 2022 - Present

January 2022 - Present

January 2022 - Present

UX Consultant at AssetMinder

UX Consultant at AssetMinder

UX Consultant at AssetMinder

February 2023 - March 2023

February 2023 - March 2023

February 2023 - March 2023

UX Researcher

UX Researcher

UX Researcher

June 2015 - March 2021

June 2015 - March 2021

June 2015 - March 2021

Featured projects
Featured projects
Featured projects
Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Empowering Airlines to Optimize Ad Campaigns and Boost Passenger Engagement

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Problem: The goal was to create an experience that integrates transactional and engagement aspects of in-flight advertising, ensuring high-value ad placements and optimal passenger interaction.


Solution: A unified and intuitive ad management platform that enhances ad targeting, streamlines campaign management, and delivers real-time insights tailored to the needs of IFE managers and advertising partners in the airline industry.

Client

Lufthansa

Lufthansa

Project type

B2B Ad Management Platform (SaaS)

B2B Ad Management Platform (SaaS)

Project date

July 2024

July 2024

Project duration

3 months from 0 to launch

3 months from 0 to launch

Empowering users to manage their finances and foster long-term financial well-being

Empowering users to manage their finances and foster long-term financial well-being

Empowering users to manage their finances and foster long-term financial well-being

Problem: Many individuals manage digital transactions daily but lack the knowledge to optimize their financial well-being.


Solution: Econest bridges this gap by offering tools that promote comprehensive financial understanding. Econest starts by understanding users' habits and providing tailored advice, enhancing their financial stability and health.

Problem: Many individuals manage digital transactions daily but lack the knowledge to optimize their financial well-being.


Solution: Econest bridges this gap by offering tools that promote comprehensive financial understanding. Econest starts by understanding users' habits and providing tailored advice, enhancing their financial stability and health.

Problem: Many individuals manage digital transactions daily but lack the knowledge to optimize their financial well-being.


Solution: Econest bridges this gap by offering tools that promote comprehensive financial understanding. Econest starts by understanding users' habits and providing tailored advice, enhancing their financial stability and health.

Client

Econest

Econest

Econest

Project type

FinTech / Personal Finance Management Tool

FinTech / Personal Finance Management Tool

FinTech / Personal Finance Management Tool

Project date

May 2024

May 2024

May 2024

Project duration

6 weeks from 0 to MVP

6 weeks from 0 to MVP

6 weeks from 0 to MVP

Empowering users to manage their finances and foster long-term financial well-being

Empowering users to manage their finances and foster long-term financial well-being

Empowering users to manage their finances and foster long-term financial well-being

Problem: Manual processes at roadsurfer’s rental stations caused inefficiencies, delayed updates, and poor task visibility for agents and managers.


Solution: A role-specific dashboard that streamlines workflows: managers get a high-level fleet overview, while agents have a task-focused interface for seamless execution.

Problem: Manual processes at roadsurfer’s rental stations caused inefficiencies, delayed updates, and poor task visibility for agents and managers.


Solution: A role-specific dashboard that streamlines workflows: managers get a high-level fleet overview, while agents have a task-focused interface for seamless execution.

Problem: Manual processes at roadsurfer’s rental stations caused inefficiencies, delayed updates, and poor task visibility for agents and managers.


Solution: A role-specific dashboard that streamlines workflows: managers get a high-level fleet overview, while agents have a task-focused interface for seamless execution.

Client

roadsurfer (Conceptual project)

roadsurfer (Conceptual project)

roadsurfer (Conceptual project)

Project type

Dashboard & Task Management System

Dashboard & Task Management System

Dashboard & Task Management System

Project date

February 2025

February 2025

February 2025

Project duration

1 week

1 week

1 week

Comprehensive Survey Analysis Framework for Discover Airline

Comprehensive Survey Analysis Framework for Discover Airline

Comprehensive Survey Analysis Framework for Discover Airline

Problem: Without a clear framework, gathering actionable insights from different types of survey data was inefficient, leading to missed opportunities for enhancing the passenger experience.


Solution: A multi-tiered survey analysis dashboard that provides an immediate high-level summary while enabling stakeholders to drill down into specific metrics, making it easier to spot trends, compare feedback, and understand detailed responses.

Problem: Without a clear framework, gathering actionable insights from different types of survey data was inefficient, leading to missed opportunities for enhancing the passenger experience.


Solution: A multi-tiered survey analysis dashboard that provides an immediate high-level summary while enabling stakeholders to drill down into specific metrics, making it easier to spot trends, compare feedback, and understand detailed responses.

Problem: Without a clear framework, gathering actionable insights from different types of survey data was inefficient, leading to missed opportunities for enhancing the passenger experience.


Solution: A multi-tiered survey analysis dashboard that provides an immediate high-level summary while enabling stakeholders to drill down into specific metrics, making it easier to spot trends, compare feedback, and understand detailed responses.

Coming soon

Client

Lufthansa

Lufthansa

Lufthansa

Project type

Data Analytics Dashboard for Airline Industry

Data Analytics Dashboard for Airline Industry

Data Analytics Dashboard for Airline Industry

Project date

May 2024

May 2024

May 2024

Project duration

3 months from 0 to launch

3 months from 0 to launch

3 months from 0 to launch

Balancing wellness, work, and life for users

Balancing wellness, work, and life for users

Balancing wellness, work, and life for users

Problem: We live in a digital age where everything is virtual and connected. The problem with this "always-on" lifestyle is that it causes burnout in many people. Add to that the stresses of work and life in general, and it's no surprise that many people struggle to keep up with their health needs or conditions.


Solution: Developed a tool that helps users navigate the balance between health, work, and personal life, empowering them to make better wellness decisions.

Problem: We live in a digital age where everything is virtual and connected. The problem with this "always-on" lifestyle is that it causes burnout in many people. Add to that the stresses of work and life in general, and it's no surprise that many people struggle to keep up with their health needs or conditions.


Solution: Developed a tool that helps users navigate the balance between health, work, and personal life, empowering them to make better wellness decisions.

Problem: We live in a digital age where everything is virtual and connected. The problem with this "always-on" lifestyle is that it causes burnout in many people. Add to that the stresses of work and life in general, and it's no surprise that many people struggle to keep up with their health needs or conditions.


Solution: Developed a tool that helps users navigate the balance between health, work, and personal life, empowering them to make better wellness decisions.

Coming soon

Client

Personal Project

Personal Project

Personal Project

Project type

Wellness / Lifestyle App

Wellness / Lifestyle App

Wellness / Lifestyle App

Project date

December 2024

December 2024

December 2024

Project duration

Ongoing

Ongoing

Ongoing

Streamline the process of finding soundtracks for video creators

Streamline the process of finding soundtracks for video creators

Streamline the process of finding soundtracks for video creators

Problem: Filmmakers and creators often face challenges in organizing and accessing high-quality soundtracks that fit their specific needs.


Solution: A tailored user experience for the Loudly Soundtrack platform, enabling filmmakers and creators to efficiently browse, organize, and download audio tracks. With features like seamless sharing options (e.g., Slack integration) and customizable audio stem downloads, users can easily collaborate and achieve precise sound control.

Problem: Filmmakers and creators often face challenges in organizing and accessing high-quality soundtracks that fit their specific needs.


Solution: A tailored user experience for the Loudly Soundtrack platform, enabling filmmakers and creators to efficiently browse, organize, and download audio tracks. With features like seamless sharing options (e.g., Slack integration) and customizable audio stem downloads, users can easily collaborate and achieve precise sound control.

Problem: Filmmakers and creators often face challenges in organizing and accessing high-quality soundtracks that fit their specific needs.


Solution: A tailored user experience for the Loudly Soundtrack platform, enabling filmmakers and creators to efficiently browse, organize, and download audio tracks. With features like seamless sharing options (e.g., Slack integration) and customizable audio stem downloads, users can easily collaborate and achieve precise sound control.

Coming soon

Client

Loudly GmbH

Loudly GmbH

Loudly GmbH

Project type

Multimedia / Audio Resource Platform

Multimedia / Audio Resource Platform

Multimedia / Audio Resource Platform

Project date

November 2024

November 2024

November 2024

Project duration

4 days task

4 days task

4 days task

A balanced spectrum of design expertise
A balanced spectrum of design expertise
A balanced spectrum of design expertise

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Rather than diving deep into a single specialty, I prioritize a balanced approach that allows me to drive projects from concept to execution, across various design dimensions. At the core of my work is collaborative leadership, where I bring together diverse teams to achieve meaningful results.

Design doesn’t exist in isolation
Design doesn’t exist in isolation
Design doesn’t exist in isolation

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

I’ve learned that the varied experiences people bring from other projects and industries often shape their perspectives. By leveraging intuition honed through exposure to different roles and challenges, I’ve found that true innovation often comes from breaking free of the usual patterns and embracing new ways of thinking.

My design process
My design process
My design process
Kind words from amazing people
Kind words from amazing people
Kind words from amazing people
  • "Charles consistently stood out for his dedication, sharp analytical skills, and creative problem-solving. His commitment to collaboration fostered an inclusive work environment, and he consistently delivered high-quality results under tight deadlines. His positive attitude and reliability made even stressful projects enjoyable. Charles is a true asset and a pleasure to work with."

    Talita Meier, Advanced UI/UX Designer

  • "Charles is a dedicated, curious, and ambitious designer. During our four months working together, he showed adaptability, hard work, and skill. His proactive attitude and effective use of feedback stood out. Charles cares deeply about his work and stays focused on his goals. I am confident he will go far."

    Teresa Mira, Senior Product Designer

  • “Charles significantly improved both the desktop and mobile versions of my website, creating a unique and personalized design that reflects my personality and business content. He exceeded my expectations by incorporating my wishes with expert UX principles and accessibility considerations. The result is a stunning website that has received numerous compliments.”

    Simone Martin - Psychological counselor & life coach for self-determination

  • "Collaboration with Charles uplifted data analysis to a different level. His systematic approach made data understandable for different audiences. Moreover, by incorporating different buttons and visualization for filtering, the dashboards became one of the coolest product in our platform."

    Hanna Kim, Data Analyst

2025 Charles Jaja

2025 Charles Jaja

Say hello